News archive for March 2008

Would You Recommend Me?

Transformative Fans Transform Brands

The Best E-mail Frequency? It Doesn’t Exist

How to Get Great Search Engine Rankings

Psychographically Targeted Web Advertising

The Nuts and Bolts of Producing an Online Video Ad

Want Results? Cut the Complexity!

Traits of an Effective Web Steering Committee

Brand vs. Usability

U.S. Core Search Rankings, February 2008

E-mail Marketing vs. E-mail Sales

Seven Ways to Boost Campaign Performance

Email Marketing Tips

Google’s New Ad Service Serves Display Ad Goals

Dunkin’ Donuts Engages Coffee Drinkers on Yahoo, YouTube

What Google SERP Changes Mean to Marketers

What Online Auto Advertisers Can Learn From Real Estate, Trave

Social Media Metrics

Can offline marketing and advertising help you save money in digital marketing?

What Makes a Great Social Media Campaign?

Hyatt, Avis, Heinz and Others Turn to Video for Brand Impact

Local Search Mindshare Grows Among Search Engines

Online Advertising’s Stunted Growth

Using Social Media to Generate Revenues

Prepping Product Shots for Web Shops

Content Optimization: Keyword Suggestion Tools

Chicken Soup for the SEO Soul

Local Searchers Hunt for Ideas, Not Categories

PPC Search: Create, Influence, Capture, and Harvest Demand

Halfords.com new reserve on line, collect in store, service results in over 100,000 orders

Jivox Launches D.I.Y. Video Ad Platform for Small Firms

Content Optimisation

How to Avoid a Crash Landing

Outgrowing Your Homegrown E-mail System

Talent Shortage Forces Ad Agencies to Get Creative

Are Consumers Warming Up to Mobile Ads?

Search Gets Creative

New Features and Phones Drive Local Mobile Ad Growth

Social Networking and E-mail Marketing Converge

The Down-Marketing of the Web

Social Media and Web 2.0