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	<title>Impression Media &#187; Search Engine Optimisation</title>
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		<title>Does Premium Viral Content Exist?</title>
		<link>http://www.impressionmedia.net/marketing/does-premium-viral-content-exist</link>
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		<pubDate>Fri, 11 Apr 2008 06:39:51 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.impressionmedia.net/news/does-premium-viral-content-exist</guid>
		<description><![CDATA[Marketers work hard at crafting promotional efforts they hope will stand a chance of becoming viral online. No matter how well we succeed at this, though, the viral space will always be dominated by UGC (define).
UGC, also called consumer-generated media (define), the kind of content we see on video sites and that occasionally makes its [...]]]></description>
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