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	<title>Impression Media &#187; Web Site Design</title>
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		<title>Connecting Customers to Your Content, Part 2</title>
		<link>http://www.impressionmedia.net/web_site_design/connecting-customers-to-your-content-part-2</link>
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		<pubDate>Sun, 20 Apr 2008 19:41:30 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[In my last column, I discussed the importance of creating many doorways to your content so that current and new customers can easily connect to it. Approaches examined include SEO (define), vertical search, social bookmarking, and directories. Today, I&#8217;ll look at additional doorways, such as RSS (define) and widgets, to connect customers to your content.  RSSRSS allows [...]]]></description>
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		<title>Online Video: So Now What?</title>
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		<pubDate>Wed, 16 Apr 2008 06:04:31 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[I can never seem to understand some things about the state of online these days. For the most part, it seems like we spend too much time wondering what will come next and see only dribs and drabs of change.
Online video, a relatively stoic, one-way medium as we know it, is creeping along into the [...]]]></description>
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		<title>Questions to Ask Your Clients</title>
		<link>http://www.impressionmedia.net/marketing/questions-to-ask-your-clients</link>
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		<pubDate>Wed, 16 Apr 2008 05:56:41 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[So often people say, &#8220;In sales, listening is as important as talking.&#8221; I couldn&#8217;t agree more. While media planning isn&#8217;t selling in the traditional sense, it&#8217;s very much still sales. We all must actively pitch our services, ideas, and ultimately our plans to clients; we truly need to sell the merits of our recommendations. But [...]]]></description>
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		<title>Connecting Customers to Your Content, Part 1</title>
		<link>http://www.impressionmedia.net/web_site_design/connecting-customers-to-your-content-part</link>
		<comments>http://www.impressionmedia.net/web_site_design/connecting-customers-to-your-content-part#comments</comments>
		<pubDate>Fri, 11 Apr 2008 19:38:04 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[Customers have a lot of different information sources to select from, and a lot of different tools and methods to find and access content. Some people will go directly to a familiar site, others prefer to have content come to them through RSS feeds, and many discover new content sources via referrals from colleagues and [...]]]></description>
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		<title>E-mail Secrets of a Top Converting Web Site</title>
		<link>http://www.impressionmedia.net/email_marketing/e-mail-secrets-of-a-top-converting-web-site</link>
		<comments>http://www.impressionmedia.net/email_marketing/e-mail-secrets-of-a-top-converting-web-site#comments</comments>
		<pubDate>Fri, 11 Apr 2008 18:15:32 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>

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		<description><![CDATA[Proflowers is a conversion-rate heavyweight. Its top-line conversion rate has been in the double-digits for the past few years, and it consistently appears in the top 10 converting Web sites according to the folks at Nielsen Online.This is not an accident.Proflowers.com is committed to a culture of ongoing optimization. A recent promotional e-mail demonstrates its commitment to [...]]]></description>
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