Ask The Marketing Guy

I understand that we all hit some speed bumps while marketing on the information superhighway. I’m here to help. I’ll answer questions for you, whether they are general or specific. Need some help brainstorming blog content ideas? Want to write better content? How many times should you send emails a month?
I’m here to answer any […]

How To Build Your ‘Transcendent’ USP

Pete Savage is a freelance copywriter who writes e-newsletters, case studies, direct marketing materials and more for F500 companies, as well as small and medium businesses who want to drive growth with smart marketing campaigns. A variety of FREE marketing resources are available on his website, www.petesavage.com.
How To Build Your ‘Transcendent’ USP
WITH HELP FROM […]

Five Ways to Build Reader Engagement

Recently, I’ve been noticing something unusual on my social networks, such as the Email Marketer’s Club and Facebook. Interactions between bloggers and these social clubs are also beginning to creep into the inbox, and that’s all for the better.
Most importantly, I see a humanizing effect in which a blog post or comment […]

Social Search: It’s Time For Monetization

We’ve already discussed the beginnings of social search, and the evolution of social networks. Now, we will focus on monetization. Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. We will describe how you can use social search technology, the coexistence of social and content sites, and where advertising fits […]

IAC Launches First Black-Oriented Web Site

IAC and subsidiary Black Web Enterprises today launched the first-ever search engine catering specifically to African American interests, RushmoreDrive.com.BWE was formed in April last year when then-head of IAC human resources Johnny Taylor came to CEO Barry Diller with the idea of launching a Web business aimed at the black community. “We weren’t sure what […]

Connecting Customers to Your Content, Part 2

In my last column, I discussed the importance of creating many doorways to your content so that current and new customers can easily connect to it. Approaches examined include SEO (define), vertical search, social bookmarking, and directories. Today, I’ll look at additional doorways, such as RSS (define) and widgets, to connect customers to your content.  RSSRSS allows […]

Online Video: So Now What?

I can never seem to understand some things about the state of online these days. For the most part, it seems like we spend too much time wondering what will come next and see only dribs and drabs of change.
Online video, a relatively stoic, one-way medium as we know it, is creeping along into the […]

Marketing to the Media

We’re in the run up to one of the major tradeshows of the year. That means things are going a little nuts here at ClickZ HQ. Advertising technology vendors and their PR reps are also going a little crazy, as they scramble to squeeze business — and media coverage — out of the show.These days, […]