One more reason why non-web-based clients need websites
My wife writes magazine articles. One recent assignment had her seeking out local farms. They were hard to find, in part because few had any web presence. After all, why would a small farm need a website?
Yet, here was an experienced writer, story assignment in hand from a respected regional publication with some 400,000 readers. As publicity, it was priceless, and it went largely to those enterprises that could be found online. And this situation happens again and again.
Search engines are key research tools for journalists and editors. That makes having a website, even a simple one, an essential step in the local marketing/P.R. efforts of any business. Even those that “don’t do business online.”
[Source: John Kuraoka - blog.sessions.edu - April 2007]
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