Search Engine Share Stats from BBC Interview

This morning (very early this morning) I was interviewed on BBC TV for the World Business Report about Yahoo!’s earnings announcement. I wanted to share the updated search stats I pulled for the interview here and share some of my comments.

First, the updated search engine share stats for the UK:

The last time I updated the figures was for SES London in February. Since then, Google has gained 2%, up from 77.77% to 79.38% of the UK search market.

The issue we discussed this morning was whether Yahoo!’s earning’s announcement today will be positive. Whilst it remains to be seen, many indications are that it will be good. Panama has launched in the US and so Yahoo! now has the platform to make more money from its search results. The challenge is to grow its share of the audience. The announcement yesterday that Yahoo! will be partnering (registration required) with several US newspaper groups contributes to this goal. Also, as you can see from the above table, year on year, Yahoo!’s share of the UK search market has increased 4%.
[Source: Heather Hopkins - Hitwise UK - April 2007]